Sales By Item (14)

Overview

The screenshot below gives a good representation of this simple yet valuable report.  This report's purpose is to display sales units and dollars at either the cost or retail dollar value depending on the parameters chosen in the report options. This report allows you to view sales for the current retailer by item, based on time period chosen. The options interface allows you to set pre-defined time periods, set custom time periods and specify geographic areas to view. And you can use the email delivery options to send recurring reports to your team automatically!

Click-Through Interactivity

Notice in the above screenshot there are several columns where the text is blue. One of the big benefits of web reporting is the ability to embed a number of rich interaction links with more detailed results from inside a report. Usually a left-most column that is clickable (blue text) indicates a drill-down capability which will open a new report for the specific item or category with a greater level of data detail. Hovering your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.




Default Columns In This Report

  • Item #
  • Description
  • Category
  • Retail $ CY
  • Retail $ PY
  • Retail $ Growth %
  • Units CY
  • Units PY
  • Unit Growth %
  • ASP
  • Retailer MC%

Column Definitions

Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.

Report Columns / Terms Glossary