Demographics

Integrated demographics has arrived. Part of what makes our analytics platform truly useful is the ability to bring disparate data sources together easily with your retail data. What makes it valuable is that we take care of the integration for you while eliminating the need and cost for an external demographic service. We've distilled dozens of demographics with zip code locality radii distance options ranging from one mile to over fifty miles. You can combine as many demographic filters as you like to slice your way into optimal micro-markets or to group stores for A/B testing for new or strategic products. Because the data is natively integrated, you can quickly turn any demographics store set into store groupings for immediate reporting and further analysis with your existing POS data. Whether you've investigated demographic opportunities before or are just considering the opportunities - we're happy to offer you and your team an intuitive and valuable tool to better understand your sales and support your customers.