Margin & Turns By Item (31)
- Amy Midkiff (Unlicensed)
- Daniel Fitzpatrick (Unlicensed)
- Ross Carver
Overview
This report allows you to view the retailer's margin and inventory turns for a given time period and item. This is important because high turns signal good consumer demand, appropriate pricing, and fresh inventory. The item column is a link which provides drill-through capability to the sibling report Margin & Turns By Item/Market so you can begin to investigate out-performance or under-performance on a more granular level.
Click-Through Interactivity
Notice in the above screenshot there are several columns where the text is blue. One of the big benefits of web reporting is the ability to embed a number of rich interaction links with more detailed results from inside a report. Usually a left-most column that is clickable (blue text) indicates a drill-down capability which will open a new report for the specific item or category with a greater level of data detail. Hovering your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.
Default Columns In This Report
- Category
- Description
- Item / SKU#
- Average Inventory
- Avg. Inv. Cost
- Units Sold
- Retail Cost $
- Retail Sales
- Margin %
- Turns
- GMROI
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.
Report Columns / Terms Glossary