Overview

This report allows you to view sales for the current retailer at the item level, based on the time period and market. The interface allows you to set pre-defined time periods, custom time periods and specify geographic areas. Use the email delivery option to automatically share recurring reports with your team!

Report Similarities

Many reports are very similar, but display slightly different data. This particular report shares nearly every column with the Sales By Item (14) report, except it adds the Market and Mkt Name columns to display the additional level of data granularity.

Click-Through Interactivity

Notice in the above screenshot there are several columns where the text is blue. One of the big benefits of web reporting is the ability to embed a number of rich interaction links with more detailed results from inside a report. Usually a left-most column that is clickable (blue text) indicates a drill-down capability which will open a new report for the specific item or category with a greater level of data detail. Hovering your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.

Table of Contents

Learn About Popular Use Cases

Sales By Item (14)

Related Links

Sales By Item Report

Default Columns In This Report

Item #
Market
Mkt. Name
Description
Category
Retail $ CY
Retail $ PY
Retail $ Growth %
Units CY
Units PY
Unit Growth %
ASP
Retailer MC%

Column Definitions

Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.

Report Columns / Terms Glossary

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