Overview

This report details performance of promotions during a customizable time period. It provides comparison to sales from the prior year, as well as recent pre-promotion sales trends and inventory positions.

Click-Through Interactivity

Notice in the above screenshot there are several columns which are blue in color. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right from inside the report. Usually, a left-most column that is clickable indicates a drill-down capability which will open a new report for the specific item or category with a higher level of data granularity. Holding your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.

Table of Contents

Default Columns In This Report

Market
Mkt. Name
Category
Item #
Description
Promo Period
Reg. Price
Promo. Price
Promo AWS
Prior 4wk AWS
Units
Retail $
Unit Growth %
Sales Growth %

Column Definitions

Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.

Report Columns / Terms Glossary

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