Gap/Saturation Analysis (16)
- Amy Midkiff (Unlicensed)
- Daniel Fitzpatrick (Unlicensed)
- Ross Carver
Overview
This report allows you to view current items within a category, across one or more retailers based upon relationships made using the category management interface. When a sufficient relationship map exists this report will show you items across the marketplace as well as saturation level within the marketplace, and competition or gap analysis for each item. The purpose and benefit of this report is to approximate the number of stores each item is stocked in to identify opportunities and discover where competitors may be ahead of you in distribution.
Click-Through Interactivity
Notice in the above screenshot there are several columns where the text is blue. One of the big benefits of web reporting is the ability to embed a number of rich interaction links with more detailed results from inside a report. Usually a left-most column that is clickable (blue text) indicates a drill-down capability which will open a new report for the specific item or category with a greater level of data detail. Hovering your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.
Default Columns In This Report
- Reference Chain
- Item #
- Item Description
- Stores Stocked
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.
Report Columns / Terms Glossary