Overview
This report allows you to view sales for the current retailer on a per item basis, based on the time period and detailed by market. The interface allows you to set pre-defined time periods, set custom time periods and limit geography. When used wisely, this report can be leveraged with the email delivery options to provide recurring reports delivery automatically with settings you customize.
Report Similarities
Many reports are very similar, but display slightly different data. This particular report shares nearly every column with the Sales By Item (14) report, except it adds the Market and Mkt Name columns to display the additional level of data granularity.
Click-Through Interactivity
Notice in the above screenshot there are several columns which are blue in color. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right from inside the report. Usually, a left-most column that is clickable indicates a drill-down capability which will open a new report for the specific item or category with a higher level of data granularity. Holding your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.
Default Columns In This Report
- Item #
- Market
- Mkt. Name
- Description
- Category
- Retail $ CY
- Retail $ PY
- Retail $ Growth %
- Units CY
- Units PY
- Unit Growth %
- ASP
- Retailer MC%
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.
Report Columns / Terms Glossary