Market YOY Temp Diffs

Overview

The Market Year-over-Year (YOY) Temperature Differential Insight Panel is an excellent way to view whether and where temperatures have changed compared to the same period in the prior year.  Rather than just showing what the temperature is or has been, understanding whether it was better or worse this time last year can be a crucial indicator, especially if you are a seasonal supplier, for evaluating performance in sales over the same time period.

This insight ties the information to retailer markets, which makes evaluating market performance based on temperature easy. In addition, this insight provides the average historic temperature for a third point of comparison, so that you can understand whether a wide swing in year-over-year temperature is a deviation or reversion to the mean historical trends.