Overview
This report allows you to view sales for the current retailer on a per item basisat the item level, based on the time period and detailed by market. The interface allows you to set pre-defined time periods, set custom time periods and limit geography. When used wisely, this report can be leveraged with specify geographic areas. Use the email delivery options to provide option to automatically share recurring reports delivery automatically with settings you customize.with your team!
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Many reports are very similar, but display slightly different data. This particular report shares nearly every column with the Sales By Item (14) report, except it adds the Market and Mkt Name columns to display the additional level of data granularity. |
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Notice in the above screenshot there are several columns which are blue in colorwhere the text is blue. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right interaction links with more detailed results from inside the a report. Usually , a left-most column that is clickable (blue text) indicates a drill-down capability which will open a new report for the specific item or category with a higher greater level of data granularitydetail. Holding Hovering your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well. |
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Default Columns In This Report
- Item #
- Market
- Mkt. Name
- Description
- Category
- Retail $ CY
- Retail $ PY
- Retail $ Growth %
- Units CY
- Units PY
- Unit Growth %
- ASP
- Retailer MC%
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Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms. |
Report Columns / Terms Glossary