Overview
This report can provide you with national comp shop coverage for all of your items for each of the competing retailers you have active, according to your plan. As part of the category monitoring program, you can choose which levels of item association to report on as well as any or all retailers to customize this report.
Please note: this report can be quite large, depending on the number of items and associations you may have. For this reason, it is recommended that you use our filtering options to limit the regions, retailers and categories to those that you need.
Click-Through Interactivity
Notice in the above screenshot there are several columns which are blue in color. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right from inside the report. Usually, a left-most column that is clickable indicates a drill-down capability which will open a new report for the specific item or category with a higher level of data granularity. Holding your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.
Default Columns In This Report
- Base Item #
- Description
- Category
- Market
- Mkt Name
- Shopped
- Days Stable
- Base Retail $
- Competing Retailer $ (listed by retailer name and column repeats for each competing retailer selected)
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.