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Overview

This report extends the granularity of the item/store report by providing the specific week ending dates for week-to-week analysis by store. The output format provides the week ending date as a column to keep the report footprint vertical rather than horizontal.

Click-Through Interactivity

Notice in the above screenshot there are several columns which are blue in color. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right from inside the report. Usually, a left-most column that is clickable indicates a drill-down capability which will open a new report for the specific item or category with a higher level of data granularity. Holding your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.




Table of Contents

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Default Columns In This Report

  • Market
  • Mkt Name
  • Store #
  • Item #
  • Description
  • Retailer Category
  • Week Ending
  • Sales CY
  • Sales PY
  • Sales Growth %
  • Units CY
  • Units PY
  • Unit Growth %
  • MC%
     

Column Definitions

Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.

Report Columns / Terms Glossary


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