Overview
This report will allow allows you to view current items within a category, across one or more retailers based upon relationships made using CUPIDthe category management interface. When a sufficient relationship map exists this report will show you items across the marketplace as well as saturation level within the marketplace, and competition or gap analysis for each item. The purpose and benefit of this report is to approximate the number of stores each item is stocked in to identify opportunities and discover where competitors may be ahead of you in distribution.
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| title | Anatomy of the Insight Panel |
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Notice in the above screenshot there are several columns where the text is blue. One of the big benefits of web reporting is the ability to embed a number of rich interaction links with more detailed results from inside a report. Usually a left-most column that is clickable (blue text) indicates a drill-down capability which will open a new report for the specific item or category with a greater level of data detail. Hovering your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well. |
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| Popular Use Case Example #1Link to Article
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Link 1 Link 2 Link 3 |
Insight Panel Basics - Video Tutorial
Description of what video will discuss:
One In-Depth Insight Panel Feature - Video Tutorial
Description of what video will discuss:
Default Columns In This Report
- Reference Chain
- Item #
- Item Description
- Stores Stocked
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Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms. |
Report Columns / Terms Glossary