Overview
This powerful report allows you to view category-level sales detail across the nation, allowing for the display of all categories or filtering of individual categories and geographic areas. On top of that, you can compare any category-level sales category against additional sales categories and you can display and compare additional metrics such as retail dollars, cost dollars and average sales price. The date ranges are customizable, using presets for common reporting periods.
Click-Through Interactivity
Notice in the above screenshot there are several columns which are blue in color. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right from inside the report. Usually, a left-most column that is clickable indicates a drill-down capability which will open a new report for the specific item or category with a higher level of data granularity. Holding your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.
Default Columns In This Report
- Retailer Category
- Retail $ CY
- Retail $ PY
- Sales Growth %
- Units CY
- Units PY
- Unit Growth %
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.