What A Difference A Year Can Make!
Avantalytics provides integrated weather data as an add-on service, because we realize that weather can have an outsized impact for many suppliers in the retail space. Whether it's colder-than-normal temperatures driving sales of winter clothing or heavy rain drowning out Mother's Day weekend garden center sales, weather has an impact. From an analytics perspective, it is important not only to monitor weather as it's happening, but also to be able refer back to the actuals impact and post-mortem analyses. Many of our insights are designed to provide you with year-over-year differential comparisons, because we understand that a good weekend last year vs. a rainy weekend this year can have an even greater impact on sales and can lead to skewed comparisons.
We capture and store weather data for every zip code in the country each day. We store this information to allow you to include it in your analysis and to help you better understand one of the most impactful factors to many clients business. Keep reading below to learn about the tools that are at your disposal and how to interpret the weather data most accurately and efficiently.