This report extends the granularity of the item/store report by providing the specific week ending dates for week-to-week analysis by store. The output format provides the week ending date as a column to keep the report footprint vertical rather than horizontal.
Click-Through Interactivity
Notice in the above screenshot there are several columns which are blue in color. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right from inside the report. Usually, a left-most column that is clickable indicates a drill-down capability which will open a new report for the specific item or category with a higher level of data granularity. Holding your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.
Table of Contents
Default Columns In This Report
Market
Mkt Name
Store #
Item #
Description
Retailer Category
Week Ending
Sales CY
Sales PY
Sales Growth %
Units CY
Units PY
Unit Growth %
MC%
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.