Promotion Analysis (55)
Overview
This report details performance of promotions during a customizable time period. It provides comparison to sales from the prior year, as well as recent pre-promotion sales trends and inventory positions.
Click-Through Interactivity
Notice in the above screenshot there are several columns which are blue in color. One of the big benefits of the web reporting is the ability to embed a number of rich interactions with the report results, right from inside the report. Usually, a left-most column that is clickable indicates a drill-down capability which will open a new report for the specific item or category with a higher level of data granularity. Holding your mouse over the link should provide you with a hint of what the link can do as well. Links in other columns often will provide you with pop-up graphs to enhance your understanding of the data in that row/column as well.
Default Columns In This Report
- Market
- Mkt. Name
- Category
- Item #
- Description
- Promo Period
- Reg. Price
- Promo. Price
- Promo AWS
- Prior 4wk AWS
- Units
- Retail $
- Unit Growth %
- Sales Growth %
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.