Multi-Retailer Price Elasticity By Category / Item (51)

Overview

This is an interactive report that allows you to view groups of items and their price/demand elasticity across a customizable region and timeframe. It differs from the single-retailer version because you choose a category or item at one retailer and this report will use that category or item to cross-reference sales at all retailers. This allows you to see differences between the selected retailers. The price points display as bubbles in a bubble scatter, where larger bubbles indicate more instances of sales occurring at that price. You can change the zoom level of the graph by selecting a portion of the graph, allowing you to better understand the data. Because it is highly interactive, it is not exportable and is only available as a web report at this time.