Price Elasticity By Category / Item (50)

Overview

This interactive report allows you to view groups of items and their price/demand elasticity across a region and timeframe that you can customize. The price points will be presented as bubbles in a bubble scatter. Larger bubbles indicate more instances of sales occurring at that price. You can change the zoom level of the graph by selecting a portion of the graph, allowing you to better understand the data. Because it is highly interactive, it is not exportable and is only available as a web report at this time.

Price elasticity is a measure of how changes in demand are related to pricing; with some exceptions, as prices increase, demand decreases.