National Multi-Retailer Comparison Shopping Report Detail (74)
Overview
This report can provide you with national comp shop coverage for all of your items for each of the competing retailers you have active, according to your plan. As part of the category monitoring program, you can choose which levels of item association to report on as well as any or all retailers to include to customize this report.
Please note: this report can be quite large, depending on the number of items and associations you may have. For this reason, it is recommended that you use our filtering options to limit the regions, retailers and categories to those that you need. Unlike the consolidated report, which shows the minimum price for each of your items, this report will show you all the potentially competing items, along with their price points.
Default Columns In This Report
- Base Item #
- Description
- Retailer Category
- Competitor Item #
- Competitor Description
- Market
- Mkt. Name
- Shopped
- Days Stable
- Base Retail $
- $ (new - coming soon!)
Column Definitions
Many of the column names are common between reports. We also use abbreviations to save space. To learn about the meaning of a specific column click on the link below for the glossary of column terms.